PRIVACY POLICY
Updated December 5, 2019
We are committed to keeping your personal information private.
Please review this
Privacy Policy
carefully before accessing our websites at www.lg-outdoors.com
or any of the stores operated by American Outfitter, LLC (the “Sites”), before
registering accounts on the Sites ("Account(s)"), making purchases on
the Sites, or submitting any content to the Sites, so that you are aware of your
legal rights and obligations with respect to the Sites, American Outfitter LLC., and
our sponsors, advertisers, affiliates, parents and subsidiaries (individually
and collectively, "we," "us," “our,” or "Site").
This
Privacy Policy applies to all users, visitors, and customers of the Sites and
those who are otherwise contributors of any opinion, review, written or other
expressive content, information, or services on the Sites (together, “Customers”).
Access to this Sites and the Services (as
defined below) is void and unauthorized where prohibited by applicable law or
regulation.
IMPORTANT
INFORMATION TO NOTE:
a)
Some of our Products, including, but not limited to
guns, ammunition, and other weaponry have various specific restrictions on sale,
delivery, and transport as delineated by local, state, and federal laws and
regulations (“Laws”). Any such Laws are incorporated by reference into these
T&Cs. These T&Cs incorporate by reference any and all terms and
restrictions provided in the Products & Legal Restrictions as well as Terms
of Sale provided on the Sites.
b)
To the extent that anything in, or associated with,
either Products & Legal Restrictions or Terms of Sale is in conflict or
inconsistent with this Agreement, this Agreement shall take precedence.
c)
Definitions:
i.
Customers may,
where and if available, submit any photograph, video, image, e-mail, text,
comment, or other content to the Sites (“Submission(s)”).
ii.
“Promote” or
“Promotion” shall be defined as any and all of the following terms (including, but not limited to):
advertising, direct marketing, and promotion of any product or service, on or
through the Sites.
Activity by Non-Registered Customers:
Non-registered Customers of the Sites (“
Visitors”) may choose to browse, search
and examine content and information and the Sites without registering with the Sites.
Non-registered Customers may also purchase Products from the Site. When you
visit our Sites as a Visitor, we collect only information you provide or submit
to the Sites directly, information you send to us by email, information and
messages you send or post through our accounts on third party social networks
(such as Facebook, YouTube or Twitter), or information you enter to complete a
purchase of our Products. The foregoing statement not withstanding, our servers
may recognize and collect visitors’ domain names, IP addresses, and any
information on pages you visit.
Activity by Registered Customers:
Our Sites may provide you
with the ability to register an account on the Sites (“Account”).We may ask for and collect some PII when you
create an Account, including, but not limited to your name, e-mail address, residential/mailing
address, phone number, and date of birth.
We may also collect additional demographic information. Once you become
a User, we also collect a variety of information and PII depending on the Services
you use or engage in, such as what Submissions you make.
·
Content
Uploaded to the Sites:
Any
PII or Submissions that you voluntarily disclose online (for example, PII
contained in any video, comments, messages, or profile pages you submit) may
become publicly available and can be collected, viewed, and used by third
parties.
·
Anonymity:
The Sites do not provide Customers
with the ability to engage and interact anonymously.
·
Usage Information:
We may collect information about your usage, such as when you use
the Sites, the Submissions you make, Purchases you make, the frequency and size
of data transfers, as well as information you display or click on in the Sites.If you are logged in, we may associate this
information with your Account.
·
Surveys & Newsletters:
We may now or
in the future, send or run surveys, or provide newsletters to our Customers. At
such time, we may request certain identifying information, such as name and e-mail
address.
·
Click-Through URLs:
.
In some of
our e-mail, we may use a “click-through URL” linked to content on the Sites. When
Customers click one of these URLs, they pass through our web server before
arriving at the destination page. We may track this click-through data to help
us determine interest in particular topics and measure the effectiveness of our
communications.
a)
We may share your PII with our agents,
representatives, contractors, and service providers so they can provide us with
support services such as authorization of credit card transactions, e-mail
origination, support services, customer relationship management, and order
fulfillment.
b)
Subject to the above provisions, your registered
real name or username may be displayed to other Customers when you provide
Submissions. Any Submission that you
provide through the Sites may be redistributed through the Internet to other
websites and other media channels, and may be viewed by the general
public.
c)
Unless you opt-out, we may use your e-mail
or other PII to send commercial or marketing messages without your further
consent. Be advised that we use your
e-mail address and other contact information provided by you to complete purchases
you’ve made, ship Products, and contact you regarding your Submissions. We may
also use your e-mail address without further consent for non-marketing or
administrative purposes (such as notifying you of major changes to the Sites or
for customer service purposes).
d)
We use your PII to improve the quality and
design of our Sites and to create new features, promotions, functionality, and
services by storing, tracking, analyzing, and processing user preferences and
trends, as well as user activity and communications.
e)
We do not collect any credit card
information directly. All such financial information is collected and processed
by a third party processor. The financial information collected is used to bill
you for purchased Products. If you used
a credit card to pay for any purchase on the Sites, your credit card account
information may be subject to verification by the issuing credit card company
or other third party company. Unless you
give us permission at the time such information is collected, this information
will not be used for any purpose except for the fulfillment and record keeping
of the transaction.
f)
In an attempt to provide increased value to you, we
may choose various websites to link to or frame within the Sites. We have no
control over these linked websites, each of which has separate privacy and data
collection practices independent of us.
We encourage you to read the policies of these other websites.
By purchasing, or registering, or making reservations for
products or services offered or sponsored by third parties or advertisers
through links on our Sites, you consent to our providing your non-PII to those
third parties.
g)
Any
data collected directly by our co-brand partners or third
party websites linked through our Sites may not be received by us. As such, we
have no responsibility or liability for the independent policies or actions of
third parties, and are not responsible for the privacy practices or the content
of any such websites. These linked websites are only for your convenience and
you therefore access them at your own risk. Nonetheless, we seek to protect the
integrity of the Services and the links placed upon each of them and therefore
request any feedback on not only our Services, but also on any website we may
link to as well. Further, any linking with any other website is neither an
endorsement of that website nor any of the products or services that may be
offered on that website.
h)
Your PII may be passed on to a third party
in the event of a transfer of ownership or assets of Site or a bankruptcy. We
may also disclose PII when we determine that such disclosure is necessary to
comply with applicable law, to cooperate with law enforcement or to protect the
interests or safety of Site or other Customers.
Whenever PII is disclosed under this paragraph, we may also disclose
your demographic information on a non-anonymous basis.
·
Access
to your Account is restricted by your password.
·
We
follow generally accepted industry standards to protect the personal
information submitted to us, both during transmission and once we receive it.
No method of transmission over the Internet, or method of electronic storage,
is 100% secure. Therefore, while we strive to use commercially acceptable means
to protect your PII, we cannot guarantee its absolute security.
·
Third
parties may unlawfully attempt to intercept or access transmissions or private
communications
and other Customers may
abuse or misuse your personal information that they collect from the Sites.
Although we work
very hard to protect your privacy, we do not promise, and you should not
expect, that your personal information or private communications will always
remain private.
·
We may also use
third-party advertising technology to serve ads when you visit the Sites and
websites upon which we advertise. This technology uses information about your
visits, (not including your name, address, or other personal information), to
serve our ads to you.
·
In the course of
serving our advertisements to you, a unique third-party cookie may be placed or
recognized on your browser or mobile device.
·
In addition, we
may use web beacons, provided by our ad-serving partner, to help manage our
online advertising. These web beacons enable our ad server to recognize a
browser's cookie when a browser visits the Sites and to learn which banner ads
bring Customers to our Sites
7.
How Long Do
We Keep Your Information?
Except as otherwise
provided below, a Customer’s PII is maintained only as long as he/she maintains
an Account with the Sites or as needed to provide the Services, whichever is
longer.
The above not withstanding, unless the Customer
opts-out, Site shall maintain a Customer’s contact and demographic information
for marketing purposes indefinitely.
8.
Do-Not-Track:
Site does not currently respond to
browser “do not track” signals or other similar mechanisms.
9.
California Privacy Rights:
California Civil Code Section 1798.83 allows Customers
who are California residents to request certain information about the
disclosure of their information to third parties for direct marketing purposes.
To make such a request, please contact as provided below.
10.
Changes to this Privacy Policy:
By visiting the Sites, purchasing
Products, or making Submissions, you consent to the collection and use of
information by us as set forth in this Privacy Policy.If we decide to change our Privacy Policy, we
will post those changes within this page so our Customers are always aware of
what information we collect, how we use it, and under what circumstances, if
any, we disclose it. Be sure to review
our Privacy Policy regularly so that you are aware of any changes to them.Please remember that your continued use of the
Sites or maintenance of an Account after changes or revisions have been made
constitute your acceptance of such updates.
LG Outdoors
34 Fire Tower Road
Wetumpka, AL 36093
1-888-547-4679